Many new trendy website designs like parallax scrolling need to tailor to SEO best practices such as pagination. According to google’s SEO, Eric Schmidt, in 2010, google made over 500 algorithm changes – almost 1.5 per day. 56 It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. 57 In addition to accessibility in terms of web crawlers addressed above, user web accessibility has become increasingly important for SEO. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from google’s index.