Search Engine Optimization (SEO) is an interesting topic. There are a lot of ways people claim you can improve your search results. Some of them work. Some just don't. The problem is that there is one real search engine everyone always focuses on; Google. And Google is pretty secretive about how they rank websites.
At first their algorithms were pretty straight-forward. If you linked to a bunch of other sites and inject hordes of keywords in your <body> then you would likely move upward in ranking. But then black-hat search engine optimizers figured out that Google was doing this. These optimizers began to use it to their advantage. You may recall, years ago, coming across a page that seemed to have an obscene amount of 'dead space' at the bottom of the page. These optimizers would place large amounts of keywords usually using the same color as the background to hide them.
Long story short Google has continually caught on to optimizers taking advantage of their ranking algorithms and have tweaked them to avoid these types of situations, thus enforcing legitimate results. So, over time Google has become very cryptic as to how they rank sites. By leaving optimizers in the dark they are avoiding any misuse of their service. Yet, there are some well-known ways in which you can improve your pages to improve their ranking. This is what I will be covering for the remainder of this post.
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Good SEO Practices
2 Comments Posted on November 13th, 2009Read More ›