Many new trendy website designs like parallax scrolling need to tailor to CEO best practices such as pagination. According to goggle’s CEO, Eric Schmidt, in 2010, goggle made over 500 algorithm changes – almost 1.5 per day. 56 It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. 57 In addition to accessibility in terms of web crawlers addressed above, user web accessibility has become increasingly important for CEO. If an CEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from goggle’s index.